Lily 'Logues Out

Aug 14, 2007 @ 2:07pm

The ultimate insult from ANTM judges is that a contestant might be â€œtoo catalogâ€?, as if the catalog and runway worlds donâ€™t mix.

But in the real fashion industry, why canâ€™t a successful model do both high fashion and mass market?

We were a little surprised to see Lily Cole in the new ads for Bloomingdaleâ€™s, instead of for Prada or Burberry.

We briefly wondered if her prestige as a model had passed, but then we realized:

With Lily for Bloomingdaleâ€™s and Jess Stam for Barneys, maybe being â€œcatalogâ€? isnâ€™t as bad as Tyra makes it seem...

But what about Caroline Winberg posing for beauty chain store Ulta?

--NATALIE MATTHEWS

posted by maggie.

Aug 14, 2007 2:32PM

i don't think being "commercial" is as awful as ANTM makes it out to be, but i guess i can see where being a runway model is more preferred .. or whatever i'm trying to say.

it's not like she's modeling for kohl's; it's bloomingdale's for god's sake!

posted by melanie

Aug 14, 2007 2:49PM

I always find it funny that Tyra makes it seem like being "commercial/catalog" is bad considering she was a Victoria Secret model...I'm pretty sure catalog girls make money too...

posted by

Aug 14, 2007 3:09PM

SO many big models do catalogues. Heather Marks, Julia Dunstall, Maryna Linchuk, Vlada...etc etc...they were all just in Neiman Marcus' September catalogue.

Emina and Caroline W do Bloomingdales all the time. Jessica is doing Barney's, like you said.

It's totally NOT a bad thing. It gets the models good money, and good exposure to the "regular" people who aren't into high-fashion stuff.

posted by Ginge

Aug 14, 2007 3:12PM

Lily's lookin' good! (My redheaded self adores her)

I think what Tyra means when she says someone's "too catalog" is that they would perhaps be limited to that medium / she couldn't see them doing runway. That's what makes the most sense to me, anyway.

posted by cory

Aug 14, 2007 3:14PM

I just saw Irina Lazareanu in a department store ad too ... it's b/w, but I can't think of the store ... All I know is that the last image had her in Ellen Tracy. It may not be sexy, but hey, it pay's a hell of a lot more than editorial.

posted by Magda

Aug 14, 2007 3:18PM

Models have a very limited time to make as much money as possible as most are considered "too old" by their mid-20s. You can only walk in so many shows where you're paid in clothes. Eventually, the plush day rates of catalog work come a callin'.

posted by uh huh

Aug 14, 2007 4:35PM

there has never been a more commercial model than Tyra Banks. I guess she thinks appearing in swimsuits in a men's mag, cheap lingerie and feather wings on a runway, and hosting game shows is "high fashion". There is also a difference between Bloomingdales and Barneys..if you catch my drift.

posted by Laia

Aug 14, 2007 4:40PM

Bloomingdale's and Barneys don't count because they are higher end retailers. When they say a model looks too "catalog" they probably mean Sears or JCPenney or something like that.

posted by rachel

Aug 14, 2007 6:32PM

I think it has a lot to do with Sept 11th, and how even the big photographers are shooting for more commercial/ and or smaller gigs that they wouldn't have done before then. Same goes for models. Less money out there to be spent, so the biggies do the smaller gigs......

posted by rachel

Aug 14, 2007 6:38PM

case in point........alexei hay shot a cover of seventeen mag after sept 11, maybe two years later, and a big art and commerce stylist styled a celeb for stuff magazine...........both projects that typically are way beneath such high profile talent.

companies are shelling out less money, so the bigger girls are forced to do less presitigious projects...this is my theory

posted by Jac

Aug 14, 2007 8:01PM

Haha, today they were doing ANTM casting calls at the mall. I swear half the girls were pregnant and hoping they'd pop before the show began. ANyway, I think Gemma is fantastic looking, but the rest of the favorites on these boards I can't really get into their looks. The models I think are gorgeous are the ones that typically do catalogue work. I think Tyra is one of the most ignorant people in showbiz and I'mnot sure she ever has any idea what she's talking about.

posted by Madeleine

Aug 14, 2007 9:34PM

I don't understand why catalog must be boring. Everything is about collaboration and mish-mash, surely it's time to kick the dead dog that is catalogue into soemthing more interesting? Perhaps this is the beginning

posted by Rose

Aug 14, 2007 10:50PM

Yes and Tyra has done such a good job picking "top models". I mean you see them all over the place, right? Please note my sarcasm.

posted by Sveta

Aug 15, 2007 1:23AM

Its actually a matter of fact that more commercial places like Barneys and bloomingdales pay the models more that so called "trendy" modeling work

posted by ?

Aug 15, 2007 1:24PM

Every model does catalogue. When the average editorial shoot pays $150/day, the 'editorial' girls need to make money somehow. It is their agent's job to determine what catalogues they can and can't do. When I was a booker, bloomingdale's was that border-line job..if a model was on the verge of being a star, we would definitely hold off on bloomie's. Things like Macy's were a definite 'no.' Catalogues like neimans, barneys and bergdorfs typically pay very well for top girls and use great photographers, so it's not your typical catalogue shoot. I mean, we would sometimes even use Bergdorf or Neimans shots in a models book - they were that gorge. As for ANTM - WHY won't someone do an expose story on how all of Tyra's top models are horrible failures that stay with the winning agency only until the second the contract expires and the agency drops them like their hot?? Fashionista... please?

posted by

Aug 15, 2007 8:53PM

haha o gosh that is so funny. I saw that ad today in instyle and i was like wow lilly is that you? i started to doubt myself because she looks seriosly bad in one picture...i was also going to email u guys about it but i guess u already got to it.

posted by Lauren

Aug 19, 2007 6:53PM

Is this Irina modeling in Le ChÃ¢teau's fall lookbook?!!!

http://www.lechateau.com/mainEn.html

posted by Faran

Aug 19, 2007 8:52PM

Nicely done, Lauren! That is Irina... whoa.