If we really love something, we try not to think about the label. But we'd be lying if we didn't admit that a certain dress in our closet made its way thanks to the name sewn into its lining.
But how much power does a label have in reeling you in as a consumer?
The artists at Volksware, which translates into "people's product," pose a simiar question with their new coat, which is part art and part outerwear.
The asking price for their "most expensive coat in the world" is a hefty $1.5 million. We can't even tell if the labels are real, or just reproductions of Versace, Pierre Cardin, etc.
Silke Wawro, Volksware's founder, says that his projects are meant to explore consumerism and the subjective values placed on products -- which we think the coat does exceptionally well.
He also mentions an "emotional bond" that he believes consumers build with those products.
Do you have an "emotional bond" with your favorite labels?
--BRITT ABOUTALEB
posted by designer
Oct 15, 2007 4:05PM
seems like several lawsuits just waiting to happen...