The Cliches of Marketing Brochures

Posted by John Carney, Jun 30, 2006, 12:06pm

handshake.jpgOnce you look at these, you'll never look at another business or marketing brochure the same again. You don't realize you know all these but you do.

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Posted in: Business Wisdom

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Posted by steve burnett, Mar 14, 2007 10:19AM

Dear Cliche,

Nice work - you have found out the lions share of how lazy and stupid and easy to satsify the makers and users of corporate communications have become. These images along side the use of Power Point now make up 98% of all corporate packaging
( you might add the high concept pictures of chess pieces, cardboard puzzels, gears and my all time knuckleheaded favorite - people leaning over a desk with wonder and surprise, pointing at a piece of paper)

At what point does being familiar, understood and safe fail to communicate ?

We are a truely failed people when we do our messaging with visual wallpaper

Thoughts?

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